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Holiday Season E-commerce
It’s that time of year again. Black Friday and Cyber Monday are looming large. People are on their desktops, phones, tablets and phablets scouring the Internet for discounted goods and gifts for their...
View ArticleBeware Badware: Google’s Policy on Unwanted Software
I think it’s safe to say that you shouldn’t sell malware to your customers. But what exactly is malware comprised of? Is it only a virus that accesses private information, or can malware be defined as...
View ArticleBest Practices for Paid Search (or How I Learned to Stop Worrying and Love...
At its most basic level, paid search involves buying placement for your ad on the search engine results page (SERP) when someone types in specific keywords as part of their search. The SERP then ranks...
View ArticleIt’s 3 a.m. Do You Know Where Your Quality Score Is?
“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman Highest Bid Wins In a previous post, I mentioned that there are several factors involved in...
View ArticleAugust Ecommerce Digest
This month our Ecommerce Blog focused on some great ways for brands to generate more revenue through localization best practices, email marketing, user experience improvements and affiliate marketing....
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The Customer Journey to Online Purchase [Interactive Web Page]
Browsing through my Google+ feed recently, I stumbled upon an interactive web page from Think with Google displayed on the Google Small Business page. I like interactive web pages. They’re fun to use,...
View ArticleFive Tips for Increasing Conversions From Landing Pages
A landing page serves one purpose: convincing visitors to move to the next stage in the sales funnel. Although this sounds simple, creating a successful landing page requires detailed planning and...
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Google’s Love/Hate Relationship With Affiliates [Infographic]
It’s Complicated Google has a complicated relationship with affiliate marketers. In this infographic from SEO Book, we see affiliate marketers were early adopters of AdWords, and helped make Google’s...
View Article3 Benefits of PPC Affiliate Partners
Is it good when other companies bid on your keywords? It depends. If your competitors are doing it to redirect visitors to their sites, then it’s probably not too great for you. But if your affiliate...
View ArticleWhat Does It Take To Attract New Customers?
Companies of all stages, sizes and industries share one essential requirement for growing or staying profitable: acquiring new customers. To get the most bang for your buck, let’s look at some best...
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